C.A.R.E the Values our Company lives by!

Our company core values C.A.R.E empower us to work together under a common purpose and ensure we add value in our day-to-day interaction with our customers and colleagues.

Living by our company values matters, culture and values provide the foundation upon which everything else is built. They are arguably our most important competitive advantage In Vitro Technologies has.

Our C.A.R.E Core Values are:



  • We are proactive in finding solutions for our customers & business partners that best achieve their goals.
  • To be committed at work, we must work together as a team, communicate effectively, support one another and hold each other to high principles.
  • Commitment to a customer is to demonstrate that you care, respect and are willing to go the extra mile – willingness to look for a new and better way to do something, then, Just Do It!



  • We are accountable for our actions, we take ownership of problems & we solve them.
  • It’s about open, proactive communication to keep team members informed of the status of your commitments because it has a direct impact on their ability to achieve their own commitments.
  • Taking ownership at work is about taking initiative and doing the right thing for the business. It’s about taking responsibility for results and not assuming its someone else’s responsibility. It’s the opposite of passing the buck.



  • We treat people how we would like to be treated & we do the right thing by our customers, colleagues & community. Showing respect to colleagues in the workplace can go a long way toward ensuring a healthy, productive workplace dynamics.
  • You demonstrate respect by acting in ways that show you are aware of your colleagues as people who deserve respect. As such, you recognize that they have rights, opinions, wishes, experience and competence. They are worthy of your respect and regard because of the good qualities and capabilities that they bring to our workplace.



  • We put our customers first & deliver the very best sales, service & support to our customers & colleagues. Excellence means greatness – the very best. We must aim to achieve excellence in everything we do.
  • Every process performed in our organisation has an external or internal customer as its end result. If only one process fails to deliver high performance results, a customer will be affected!
  • Striving for excellence is an important part of professionalism in any job. It involves trying to put quality and take pride into everything we do.

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